UZDROWISKO
Uzdrowisko is a holiday apartments chain located on both touristic poles of Poland: on the coast and in the mountains. To emphasize this spread, the sign closes in its shape as a simultaneous reference to the form of a wave and mountain peaks.
The key visual is based on the sensory experience of nature: the sound of water, spruce needles or the blue of the sky – it is a reference to the brand’s name (Uzdrowienie – Healing) and the belief that these elements are crucial in regaining strength.
To show the power of communing with nature the use of color in visual identification is based on a strong dominant and high contrast.
